FBCommerce vs
The Competition
See exactly how FBCommerce stacks up against Shopify and WooCommerce on the features that matter most to growing businesses.
Feature-by-Feature Comparison
| Feature |
FB
FBCommerce
|
S
Shopify
|
W
WooCommerce
|
|---|---|---|---|
| Pricing & Fees | |||
| Transaction Fees | ✓ 0% always | ✗ 0.5% - 2% | ⚠ Varies |
| Starting Price | $99/mo | $39/mo | "Free" + hosting |
| Enterprise Tier | $999/mo | $2,000+/mo (Plus) | Custom + dev costs |
| Hidden Costs | ✓ None | ✗ Apps $200-1000/mo | ✗ Plugins + hosting |
| Store Management | |||
| Multi-Store Support | ✓ Included | ✗ Separate accounts | ⚠ Plugin required |
| Unlimited Products | ✓ All plans | ✓ All plans | ✓ Yes |
| Inventory Management | ✓ Built-in | ✓ Built-in | ⚠ Plugin needed |
| Customer Accounts | ✓ Built-in | ✓ Built-in | ✓ Built-in |
| Customization | |||
| Custom Checkout | ✓ Full control | ✗ Plus only ($2K+) | ✓ With plugins |
| Headless Commerce | ✓ Native | ⚠ Hydrogen/Storefront API | ⚠ REST API only |
| Full Code Access | ✓ Complete | ✗ Limited (Liquid) | ✓ But messy |
| Theme Flexibility | ✓ No restrictions | ⚠ Liquid templates | ⚠ PHP/WordPress |
| Technical | |||
| API-First Architecture | ✓ Modern REST | ⚠ Legacy + GraphQL | ⚠ REST only |
| Data Ownership | ✓ 100% yours | ✗ Platform controlled | ✓ Self-hosted |
| No Plugin Bloat | ✓ Built-in features | ✗ App dependent | ✗ 20+ plugins needed |
| Modern Architecture | ✓ Built 2024+ | ⚠ Legacy systems | ✗ WordPress (2003) |
| Security & Support | |||
| Security Updates | ✓ Automatic | ✓ Automatic | ✗ Manual/risky |
| PCI Compliance | ✓ Included | ✓ Included | ✗ Your responsibility |
| Uptime SLA | ✓ 99.9% | ✓ 99.99% | ✗ Depends on host |
| Dedicated Support | ✓ All plans | ⚠ Plus tier only | ✗ Community only |
FBCommerce vs Shopify
Why growing brands are making the switch
Zero Transaction Fees
Shopify charges 0.5% to 2% on every transaction unless you use Shopify Payments. At $100K/month in sales, that's $12,000-$24,000/year going to Shopify instead of your business. FBCommerce charges exactly $0.
No App Subscription Bloat
Most Shopify stores spend $200-$1,000/month on apps for features that should be standard: reviews, subscriptions, advanced SEO, loyalty programs. FBCommerce includes these out of the box.
Multi-Store Included
Want to run multiple brands on Shopify? Pay for multiple stores. FBCommerce includes multi-store management in Growth and Enterprise plans at no extra cost.
Full Checkout Control
Shopify locks checkout customization behind the $2,000+/month Plus plan. FBCommerce gives you full checkout control on the Growth plan for $299/month.
Own Your Data
Your Shopify data lives in their ecosystem. Export is limited, and you're dependent on their platform. FBCommerce gives you complete data ownership and portability.
Real Cost Comparison (at $50K/month revenue)
FBCommerce vs WooCommerce
Why "free" isn't really free
No WordPress Dependency
WooCommerce requires WordPress, which was built for blogs, not commerce. You inherit WordPress's complexity, security concerns, and architectural limitations. FBCommerce is purpose-built for e-commerce from day one.
No Plugin Chaos
A typical WooCommerce store needs 20+ plugins to function. Each plugin is a potential security vulnerability, conflict point, and maintenance burden. FBCommerce includes everything you need natively.
Better Performance
WooCommerce struggles with large catalogs and high traffic. Plugin bloat slows page loads. FBCommerce is built on modern architecture that scales effortlessly.
Security You Can Trust
WordPress is the #1 hacked CMS. You're responsible for security updates, PCI compliance, and vulnerability patches. FBCommerce handles all security automatically.
No Developer Required
Serious WooCommerce customization requires PHP developers. Updates can break your site. FBCommerce is powerful enough for developers but accessible for non-technical users.